Marketing Your Home | Scott Johnson

Marketing Your Home

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Modern, white, clean kitchen

Marketing has a huge impact on nearly every one of our buying decisions. Long before we purchase a new car or mobile device, our opinions have likely been shaped by innumerable marketing efforts.

If you’re trying to sell a home, then creating a solid marketing strategy should definitely be on your to-do list. Here are some home-marketing tips designed to make selling your home as easy as possible.

Clean as a Whistle

This one is obvious, but when you’re living in a home you’re simultaneously trying to sell, keeping it clean can be difficult. You want your house to look like a model home, so it should be spotlessly clean, uncluttered, and free of any strange odors.

If you’re living with children, make sure they keep up on their chores, and if you prefer to make your meals at` home, be wary of preparing meals with aromas that tend to hang around. Do your dishes and put them away after every meal, and adopt taking out the trash as a daily routine. Dust those hard-to-reach corners, and keep the bathrooms spotless. It may seem like a tall order, but you can’t expect potential buyers to look past your clutter and see the hidden gem beneath.

Put Away Personal Mementos

Normally, you’d probably decorate your home with all manner of things that have sentimental value: family portraits in the hallways, your children’s artwork on the refrigerator, awards you’ve won at work in the study. But when you’re trying to sell your home, you’ll want to stow all of those personal memories.

Likewise, it’s a smart idea to get rid of any highly subjective design elements. You might love your purple bedroom walls, but they’re an acquired taste. You’re better off repainting in a neutral color.

Think about it: if you were considering purchasing a home and found yourself surrounded by photos of people you’d never met, you might have trouble picturing your vacation snapshots framed on the walls. You might almost feel like a burglar, or an unwelcome guest in a stranger’s home.

That’s definitely not the impression you want potential buyers to have. You want them to see the home you’re selling as the perfect canvas for the art of living well, and that means providing a blank slate.

Make Yourself Scarce

When buyers come to look at your home, don’t hang over their shoulders, and take your pets with you. Again, you don’t want potential purchasers to feel like they’re intruding, and the best way to make them feel comfortable is to let them tour the home with your real estate agent.

Why Hire a Real Estate Agent?

Speaking of real estate agents, we’d strongly recommend enlisting their services. A professional real estate agent will be able to give you in-depth advice on staging your home. Not only that, but you’ll benefit from their marketing reach and industry connections.

Sure, you might have excellent luck going the FSBO route, but working with a professional is far less of a gamble, and when you’re selling a home, it’s best to leave nothing to chance.

Speak with aReeceNichols agent in the Kansas City area for expert advice on selling your home. They will guide you through the complex marketing process and ensure you get the most value for your home.