6 Benefits to Selling During Winter | Scott Johnson

6 Benefits to Selling During Winter

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Many people shy away from selling a home during the winter months — you might be surprised to learn that there are actually a few advantages to selling during the snowy season.

Serious buyers are on the hunt.

Buyers that venture out on cold and snowy days are motivated. It could be a family that is relocating to the area, a couple which just sold their home, or a first-time buyer wanting to capitalize on tax benefits of homeownership before the end of the year.

Fewer homes on the market.

Motivated buyers will have fewer homes to choose from during the winter months as some sellers opt to wait until after the Holidays. Active homes for sale will be front and center for buyers ready to make a move.

Benefit from supply and demand.

With fewer homes on the market, you may be able to secure a higher selling price. The motivated buyers may be quicker to act knowing there are fewer homes to choose from.

Holiday breaks can be productive.

Buyers have extra time off around the holidays, allowing more hours to focus on the home search. This could be online research on ReeceNichols.com before private tours with an agent. With 9 out of 10 buyers beginning the search online, the cold weather won’t stop the research.

Mortgage rates continue to be near record lows.

Buyers continue to benefit from low mortgage rates making homeownership a very achievable goal. In addition, with a mortgage pre-approval you’ll know buyers viewing your home are qualified buyers.

Holiday decorations make your home warm and inviting.

What’s better than walking into a warm home on a cold winter day? Even with a few holiday decorations, buyers can begin to envision themselves in a new space.

What do you say – are you ready to benefit from selling during the winter months? Connect with a ReeceNichols agent to learn more about the specific market statistics for your area.